If you're launching your first online product, digital product, coaching session, or printable planner, you're probably asking:

“Do I need a full website… or can I just use Gumroad or Stan?”

Spoiler: You don’t need to overcomplicate it. You need a platform that fits your audience, timeline, and tech comfort.

This beginner-friendly guide walks you through four popular platforms: Shopify, Gumroad, Stan, and Etsy.
So you can choose the right one for your first digital offer.

Not Sure Where to Sell? Let’s Break It Down.

Ask yourself:

Is it a digital product (like a Notion template, eBook, course)?
Is it a service (like coaching, design, or consulting)?
Is it a physical product (like stickers, candles, mugs)?
Do you want recurring payments or memberships?

Once you're clear on what you're selling, you can match it to the best-fit platform.

Start Here: What Are You Selling?

Ask yourself…

• Do you already have traffic (audience, email list, etc.)?
  → Try Gumroad or Shopify.

• Are you selling mostly on TikTok or IG?
  → Stan Store is designed for creators.

Not Sure Yet? Use This Decision Tree:

• Do you want built-in customers?
  → Etsy gives you discoverability.

• Are you ready to scale a brand?
  → Shopify gives you long-term flexibility.

What We Recommend for Starters

If you're just getting started with digital products or coaching, here’s a quick breakdown:

• Fastest to Set Up: Stan or Gumroad

• Best for Built-in Traffic: Etsy

• Most Scalable Long-Term: Shopify

💡 Need help deciding? The Prompt Pack includes an AI prompt to help you choose your platform and write your store bio in seconds.

Grab the Main Character Prompt Pack to use it.

Once you’ve opened your business bank account, create a simple routine:

1. Decide your income breakdown:

   • 60% → Owner Pay

   • 30% → Taxes

   • 10% → Tools or Investments

2. Create separate accounts or buckets (Relay and Bluevine make this easy)

3. Set a transfer day: Every Friday, move your weekly income into these buckets.

This makes saving for taxes feel automatic—not scary.

How to Set Up Tax + Owner Pay Buckets

📥 Grab the Digital CEO Finance Tracker inside your free Boss Up Blueprint—track income, expenses, and weekly money reflections in Notion.

📧 Set up your business email and branded automations with MailerLite—my favorite free tool for email, landing pages, and digital delivery.

Bonus Tools for Money Clarity

Your business bank account isn’t just a place to hold money. It’s a tool to help you:

• Act like a CEO from Day 1

• Protect your legal status

• Build financial systems that grow with you

When your money feels organized? You show up with more clarity and confidence.

🧠 Want more templates + tools? Explore the full Starter Pack and join the free Sprint for feedback, trainings, and soft launch support.

Main Character Mode: ACTIVATED.

Final Thoughts...

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