How to Set Up a Professional Website: Domain, Email & One-Page Site Guide
Learn how to set up a professional website in under an hour. This complete guide covers picking a domain name, setting up a business email, and launching your first one-page site—no coding required.
Miss Manifest it All
5 min read
Learning how to set up a professional website feels overwhelming when you're just starting your online business. But here's the truth: you don't need a complex multi-page site to launch. You need three things—a custom domain, a professional email address, and a simple one-page website that connects all your offers.
Before you can make sales or grow your audience, you need a digital home base. Your website is where potential customers go to learn about you, access your offers, and decide if they want to buy. This guide shows you exactly how to set up a professional website in under an hour—no coding or tech experience required.
By the end of this tutorial, you'll have your own domain name, a branded email address, and a live one-page website ready to receive traffic.
“Your website is the centerpiece of a digital presence. It’s often the first place a potential customer visits when they want to learn more about your brand.” — Brafton: Digital Presence: What It Is and How to Expand Yours
How to Set Up a Professional Website in 3 Steps
What You'll Need to Set Up Your Professional Website
Before you begin, gather these:
30-60 minutes of focused time
A credit/debit card for domain purchase (~$10-15/year)
Your business name or brand name (or 2-3 options in case your first choice is taken)
Optional: $6/month for Google Workspace (professional email)
Total startup cost: $10-20 to launch, or $80-100/year if you add professional email.
Step 1: Choose and Register Your Domain Name
Step 2: Set Up Your Professional Business Email
Skip the Gmail and level up your credibility with Google Workspace.
What You’ll Get:
• A branded email like yourname@yourdomain.com
• Access to Gmail, Google Drive, Calendar, etc.
• One dashboard to manage your biz comms
Set this up inside Google Workspace for ~$6/month. It’s worth it for professionalism + deliverability.
Your domain is your brand’s digital address. Choose something short, clear, and easy to remember.
Tips for Choosing a Domain:
Use your brand name or a close variation
Avoid hyphens or hard-to-spell words
Check .com first, but .co or .io are good backups
Where to Buy:
Namecheap (affordable + reliable)
Google Domains (now migrated to Squarespace)
GoDaddy
Pro Tip: Search your domain and check Instagram/TikTok handles to keep your branding consistent. Your domain name is a long-term investment in your brand. Take 10-15 minutes to brainstorm options and check availability before purchasing. Once you choose, you'll own this digital real estate for as long as you renew it annually.
Step 3: Build and Launch Your One-Page Website
A one-pager is enough to:
• Introduce yourself
• Link your offers or freebie
• Collect emails (via MailerLite or ConvertKit)
Tools to Build Your Page (No Code Needed):
• Stan Store (great for digital offers + link in bio)
• Carrd (clean + cheap)
• Canva Website Builder (for beautiful landing pages)
Your One-Page Structure:
1. Headline that says what you do + who you help
2. A short intro (1–2 sentences)
3. Freebie opt-in link (MailerLite)
4. Links to digital products or services
5. Social media link
Why a One-Page Website Works for New Business Owners
You don't need a 10-page website to start making sales. A simple one-page site:
Takes 1-2 hours to build instead of weeks
Costs $0-50 instead of thousands
Focuses visitors on one action (sign up or buy)
Can be updated quickly as your business evolves
Works perfectly as a link-in-bio destination for social traffic
Major brands like creators, coaches, and digital product sellers use one-page sites to launch fast and test offers before investing in complex websites.
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Turn Your One-Page Website Into Micro Funnel
Instead of using Linktree or Milkshake, create a one-page website that acts as your micro funnel:
• First link = your freebie (email opt-in)
• Second link = your main product or offer
• Third link = community or content
“A custom link-in-bio page helps you own your audience and control your brand flow.” — Later.com
Use your link-in-bio section to drive traffic to this page from Instagram, TikTok, or Pinterest.
Common Mistakes When Setting Up Your First Professional Website
Avoid these pitfalls that slow down new business owners:
Overthinking your domain name - Pick something clear and simple; you can always buy additional domains later
Skipping the professional email - A Gmail address screams amateur; a branded email builds trust instantly
Building a complex site before testing your offer - Start with one page, validate your business model, then expand
Not connecting your domain to your link-in-bio - Use your custom domain instead of generic Linktree URLs for better branding
Forgetting to add an email opt-in - Every page should capture emails, even if you only have 10 subscribers
Waiting for perfection before publishing - Launch with a simple version and improve as you grow
Your first website doesn't need to be perfect—it just needs to exist and work.
Frequently Asked Questions About Setting Up a Professional Website
How much does it cost to set up a professional website?
You can launch a basic professional website for $10-20 (domain only) or $80-100/year if you add professional email. Free website builders like Carrd or Canva let you build your one-page site at no cost.
Should I use my name or my business name for my domain?
If you're building a personal brand, use your name (janedoe.com). If you're building a business brand, use your business name (theblossomshop.com). Both work—choose what aligns with your long-term vision.
Do I need coding skills to build a website?
No. Modern website builders like Stan Store, Carrd, and Canva are drag-and-drop. You can build a professional one-page site in 1-2 hours without writing any code.
Can I change my domain name later?
Yes, but it will get a little messy—here's why:
You'll lose SEO rankings, backlinks, and confuse your audience. Choose thoughtfully from the start, but don't let perfectionism stop you from launching.
What's the difference between a domain and hosting?
A domain is your website address (yourname.com). Hosting is where your website files live. With tools like Carrd or Stan Store, hosting is included, so you just need to buy the domain and connect it.
Do I really need a professional email?
Not required, but highly recommended. A branded email (you@yourdomain.com) looks more professional than Gmail and improves email deliverability, especially for marketing emails.
Your Next Steps After Setting Up Your Website
You've claimed your domain, set up your email, and launched your one-page site—now what?
Today: Publish your site and share your new link on social media
This Week: Set up your email opt-in and create your first freebie
This Month: Drive traffic to your site with consistent content and optimize based on what converts
Your professional website is live. Now it's time to send traffic and start making sales.
Ready to build your complete digital business foundation?
The Boss Up Blueprint includes your Week 1 website setup checklist so you can launch like a CEO. Need templates? The Boss Up Starter Pack has editable Canva brand templates, one-pager wireframes, and systems to organize everything. Want help naming your domain or writing your site headline? The Main Character AI Prompt Pack generates options instantly.
Your online home doesn't have to be complicated. You can build it today.
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