Before the sales and content come rolling in, you need one thing: a place to send people. Your digital HQmade up of a custom domain, professional email, and a simple one-page website—is where your brand lives online.

“Your website is the centerpiece of a digital presence. It’s often the first place a potential customer visits when they want to learn more about your brand.” — Brafton: Digital Presence: What It Is and How to Expand Yours

This guide walks you through claiming your corner of the internet—fast. You’ll leave with your name, pro email, and a live site that connects your offers.

Your Digital HQ Starts Here

Your domain is your brand’s digital address. Choose something short, clear, and easy to remember.

Tips for Choosing a Domain:

• Use your brand name or a close variation

• Avoid hyphens or hard-to-spell words

• Check .com first, but .co or .io are good backups

Where to Buy:

• Namecheap (affordable + reliable)

• Google Domains (now migrated to Squarespace)

• GoDaddy

💡 Tip: Search your domain and check Instagram/TikTok handles to keep your branding consistent.

Step 1: Claim Your Domain Name

Ask yourself…

• Do you already have traffic (audience, email list, etc.)?
  → Try Gumroad or Shopify.

• Are you selling mostly on TikTok or IG?
  → Stan Store is designed for creators.

Not Sure Yet? Use This Decision Tree:

• Do you want built-in customers?
  → Etsy gives you discoverability.

• Are you ready to scale a brand?
  → Shopify gives you long-term flexibility.

What We Recommend for Starters

If you're just getting started with digital products or coaching, here’s a quick breakdown:

• Fastest to Set Up: Stan or Gumroad

• Best for Built-in Traffic: Etsy

• Most Scalable Long-Term: Shopify

💡 Need help deciding? The Prompt Pack includes an AI prompt to help you choose your platform and write your store bio in seconds.

Grab the Main Character Prompt Pack to use it

Once you’ve opened your business bank account, create a simple routine:

1. Decide your income breakdown:

   • 60% → Owner Pay

   • 30% → Taxes

   • 10% → Tools or Investments

2. Create separate accounts or buckets (Relay and Bluevine make this easy)

3. Set a transfer day: Every Friday, move your weekly income into these buckets.

This makes saving for taxes feel automatic—not scary.

How to Set Up Tax + Owner Pay Buckets

📥 Grab the Digital CEO Finance Tracker inside your free Boss Up Blueprint—track income, expenses, and weekly money reflections in Notion.

📧 Set up your business email and branded automations with MailerLite—my favorite free tool for email, landing pages, and digital delivery.

Bonus Tools for Money Clarity

Your business bank account isn’t just a place to hold money. It’s a tool to help you:

• Act like a CEO from Day 1

• Protect your legal status

• Build financial systems that grow with you

When your money feels organized? You show up with more clarity and confidence.

🧠 Want more templates + tools? Explore the full Starter Pack and join the free Sprint for feedback, trainings, and soft launch support.

Main Character Mode: ACTIVATED.

Final Thoughts...

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