How to Create Your First Digital Product in 60 Minutes
Learn how to create your first digital product in 60 minutes with this simple 3-step framework. Find your niche, validate your idea, and launch your first offer—even if you're starting from scratch.
Miss Manifest it All
4 min read
Learning how to create your first digital product feels overwhelming when you don't know where to start. Every new online business owner faces the same question: "What should I sell?" Whether you're multi-passionate or completely stuck, this 60-minute exercise helps you find your first digital product idea, validate it, and create an offer that sells.
A digital product is anything you create once and sell repeatedly—like templates, guides, courses, or workbooks. Unlike services, you're not trading time for money, which means your income can scale without burning out.
"A niche market is a small, defined segment of a larger market. The niche has its own needs, preferences and identity." — Neil Patel, How to Do Niche Marketing for Tiny Audiences
Using a simple three-part framework (niche → promise → offer line), you’ll walk away with a validated direction—fast.
The 3-Step Framework to Create Your First Digital Product
What You'll Need to Create Your First Digital Product
Before we dive in, gather these:
60 minutes of focused time
A notes app or Google Doc
Access to ChatGPT (free version works)
Your Boss Up Blueprint (optional but recommended)
This entire framework works whether you're starting from zero or refining an existing idea.
New to AI? Start here.
To make the most of these prompts, we recommend using ChatGPT (or a similar AI tool). Think of it as your creative business assistant—ready to help you brainstorm ideas, refine your messaging, and build faster. You don’t need to be “techy” to use it—just copy, paste, and start tweaking.
Learn how to use ChatGPT to build your biz →
Who are you helping?
Prompt:
“I want to help [specific audience] who are struggling with [specific challenge or goal].”
Example:
I want to help new entrepreneurs who feel stuck choosing what to sell and where to start.
Step 1: Find Your Digital Product Niche (Who Are You Helping?)
Step 2: Define Your Digital Product Transformation
What result do you help them get?
Prompt:
“I help [audience] go from [problem] to [desired result].”
Example:
I help new entrepreneurs go from confused and stuck to clear and ready to launch.
Step 3: Create Your Digital Product Offer Statement
Combine the pieces above to craft your simple, bio-ready pitch.
Prompt:
“I help [audience] [achieve goal] without [common frustration], so they can [benefit].”
Example:
I help first-time digital CEOs launch their first offer without tech overwhelm, so they can make their first sale online.
This is your new elevator pitch: short, clear, and confidence-building. Say it out loud. Adjust until it clicks.
Once you have your offer statement, the next step is building the systems to actually sell it. Learn more in 5 Systems Every New Online Business Owner Needs.
How to Validate Your Digital Product Idea
Before you spend weeks creating your digital product, validate that people actually want it:
Ask your audience directly - Post your offer statement in communities, DMs, or stories and gauge interest
Check if similar products exist - If competitors are selling something similar, that's proof of demand
Pre-sell before you build - Offer your product at a discount to early buyers and create it only after people pay
Start with a micro-version - Test a $7-27 mini version before building the full $97+ offer
Validation saves you from creating products nobody wants.
Common Mistakes When Creating Your First Digital Product
Avoid these pitfalls that trip up most beginners:
Trying to help everyone - A broad niche makes it harder to stand out and attract buyers
Overcomplicating your first offer - Start with a simple PDF or template, not a 12-module course
Building before validating - Create a landing page and gauge interest before spending weeks on content
Underpricing out of fear - Charging $7 for something worth $47 trains your audience to expect low prices
Waiting for perfection - Your first digital product will evolve—launch it, get feedback, and improve
The faster you launch, the faster you learn what actually sells.
Frequently Asked Questions About Creating Your First Digital Product
What is a digital product?
A digital product is anything you create once and sell repeatedly online—like courses, templates, guides, workbooks, or memberships. Unlike services, you don't trade time for money.
How do I know if my digital product idea will sell?
Validate your idea by asking your target audience what they're struggling with, checking if similar products exist (proof of demand), and testing your offer with a small group before a full launch.
Do I need a website to sell a digital product?
No—you can start selling digital products through platforms like Gumroad, Stan Store, or even Instagram DMs. A website helps but isn't required to make your first sale.
What's the easiest digital product to create first?
Start with a PDF guide, template, or workbook. These take 1-3 days to create and let you test your niche before investing in bigger products like courses.
How much should I charge for my first digital product?
Most beginners start with products priced between $7-$47. This price point is low enough to test the market but high enough to attract serious buyers.
Can I create a digital product in one day?
Yes—simple products like checklists, templates, or mini-guides can be created in 2-6 hours. The key is starting small and iterating based on customer feedback.
Your Next Steps to Launch Your First Digital Product
Here's your simple action plan:
Pick your niche - Define exactly who you're helping
Define your transformation - Clarify the result you deliver
Write your offer statement - Create your bio-ready pitch
Validate your idea - Test it before building
Create your first version - Keep it simple and launch fast
Clarity = Confidence = Conversion. Let's go build something real.
Ready to turn your digital product idea into a real business?
The Boss Up Blueprint includes a complete validation framework, niche clarity exercises, and access to our community where you can get feedback on your offer. Plus, if you want 50+ AI prompts to speed up your launch, grab the Main Character AI Prompt Pack.
Once you’ve drafted your one-liner, download the Boss Up Blueprint to unlock access to our Bo$$ Up community. Inside, you’ll be invited to post your pitch for feedback in #starter-intros and connect with other new digital CEOs.
Bonus: Get Feedback in the FREE Boss Up Discord
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