Choosing what to sell online is the first and often hardest step. Whether you’re dreaming about launching your own brand or already dabbling in content, knowing what actually sells (and what aligns with you) is what separates momentum from overwhelm.

In this post, you'll walk through a simple, beginner-friendly way to decide what to sell online, with support tools like our free self-assessment worksheet and Starter Kit.

Most people overthink what they “should” sell.

They scroll social, chase trends, or start 3 different businesses and finish none.

Sound familiar?
The truth is, the best product for you is the one that meets 3 things:

• It solves a real problem

• It aligns with your strengths or interests

• It’s doable for your current season
  

You don’t need to reinvent the wheel, you just need a clear offer and a way to get it in front of people.

Why It’s So Hard to Choose

Ask yourself:

• What do people ask me for help with?

• What topics could I talk about for hours?

• What skills have I used in jobs, school, or hobbies?
  

These can hint at aligned offers, like T-shirts with meaning, digital templates, 1:1 sessions, or even physical products.

Tool to try: Use ChatGPT to brainstorm product ideas from your skills.
Try this prompt:“Give me 5 online business ideas based on my skills in [insert skill]”

Step 1: Know Your Strengths & Interests

Step 2: Know Your Customer

The best product is one that solves a real problem for a real person.

To find out what your audience actually wants:

• Browse TikTok search and see what people are asking

• Check Reddit threads in your niche

• Scroll Facebook groups or Quora to see common struggles

• Look at what’s trending on Pinterest
  

This kind of real-world feedback helps you refine your product idea to meet a need, not just your interest.

💡 Pro Tip: Once you’ve got an idea or two, go back and take the free Notion self-assessment to test if your product aligns with your strengths and season of life.

Tap the image above or click here to access the Notion self-assessment.

Step 3: Decide the Right Type of Offer

Choosing what to sell online isn’t always a straight path, but clarity comes with direction.

Ecommerce is booming: globally, it's expected to exceed $5.5 trillion in annual sales this year.

Whether you're leaning toward digital, physical, or hybrid offers, this guide helps you make a confident choice.

Still feeling torn? That’s totally normal.

Think about which offer type you're most excited to create, confident to deliver, and burned up to market.

You don’t have to choose one thing forever, you just have to choose something now and start learning.

Fun fact: As more creators lean into launch strategy, almost 1 in 3 gig workers in the U.S. are selling digital products or services online, because it's low-investment and scalable.

Once you’ve picked your path, it’s time to turn that idea into action.

Take the free self-assessment worksheet here →

And don’t forget to grab your FREE Starter Kit for launch tools, prompts, and a 4-week sprint!

Recommended Tools

• ChatGPT: To brainstorm and refine your idea

• MailerLite: Use my link to start building your list early

• Notion: To organize your ideas and product roadmap

Want Help Putting It All Together?

Now that you know what to sell, get the free Starter Kit to make your next moves clear.
Inside, you’ll get:

• A launch checklist

• 15 online product ideas

• A mini prompt pack to create content

• Access to our Starter Sprint + Discord community

Download the Starter Kit now

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All rights reserved.
A brand owned and operated by ByNamaSasha LLC.

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